Zoe Chance

2022

A beloved Yale professor with a wide network of people who have benefited from her deeply ethical approach to influence. Her TEDx talk, How to Make a Behavior Addictive, has nearly 700,000 views. The author’s popular MBA course will be featured as a global MOOC on Coursera and will launch in conjunction with the book’s publication. Her academic research has been published in top journals and covered in media outlets including The New York Times,the BBC, and The Economist.

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Zoe Chance shows us that, used intelligently, influence is like a superpower that brings great ideas to life.

Based on the most popular course at Yale School of Management, Mastering Influence and Persuasion, this transformative book draws on groundbreaking research in behavioral economics, neuroscience, and psychology to explain how to effect change that’s meaningful, durable, and contagious.

Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—like the idea that asking for more will make people dislike you—and learn why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to negotiate more comfortably and creatively, sway people who hate being told what to do, cultivate more charisma, and spot liars and manipulators before it’s too late.

Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.