Ben M. Bensaou

2021

A professor and dean at INSEAD. As a business innovation consultant, he has helped companies like Allianz, Avis, BASF, ManpowerGroup, Toshiba, Heineken, AkzoNobel, Starwood, and Novartis build innovation into their corporate DNA. Bensaou has been a Visiting Professor at Harvard Business School, a Research Fellow at the Wharton School of Management, and a Visiting Scholar at the Haas School of Business at UC Berkeley.

It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now.

Built to Innovate delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations. This practical guide shows how to:

●Build your execution and innovating engines

●Master the innovating perspective

●Launch the three processes of innovating

●Engage everyone in innovating

●Generate ideas from the front lines

●Empower coaches

●Create a culture of innovating

You’ll learn how to drive innovation in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.

Built to Innovate provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.