Tiffani Bova

Global customer growth and innovation evangelist at Salesforce, and WSJ bestselling author of Growth IQ. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. Her cutting-edge insights have helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues.

From bestselling author of the Growth IQ Tiffani Bova, comes a guide to enhancing customer and employee experience for unprecedented revenue growth

●In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, all of which put greater strain on employees. According to Tiffani Bova, this siloed focus on customer experience – without considering the impact on your staff – actually hinders growth in the long run. The most successful companies adopt an experience mindset to strengthen both employee and customer experience simultaneously.

●Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and c-suite executives, The Experience Mindset details exactly how your company can adopt an experience mindset, at scale. You’ll learn:

○Why the best companies have programs that minimize the customer’s effort as well as the employee’s effort (and how Amazon gets this wrong while companies like Costco and Southwest get this right)

○What technology solutions will dramatically boost employee engagement and satisfaction (fact: employees want a seamless technology experience, just like your customers)

○How to create an organization that is philosophically and operationally aligned around an experience mindset, including forming an Experience Advisory Board