Seth Godin
2023
Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages. Godin writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. He is the founder of the altMBA, the social media pioneer Squidoo, and Yoyodyne, one of the first internet companies.
An urgent manifesto for leaders facing unprecedented challenges, from the bestselling author of Linchpin and Tribes.
What if we could create the best job someone ever had? What if we had that job?
The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. People show up without truly showing up. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. But what if, instead, this is the moment for something better, something more powerful, something human?
In The Song of Significance, legendary author and business thinker Seth Godin brings us an urgent road map of what leaders must do now. The choice is simple: either keep treating your people as disposable and join in the AI-fueled race to the bottom, or build a significant organization that enrolls, empowers, and trusts employees to deliver their best work, no matter where they’re working.
If we want your employees to eagerly turn their cameras on, participate in conversations, and live up to their full professional potential, we must give them the respect and autonomy they deserve as humans. Godin offers a series of practical yet game-changing commitments leaders must make, and a list of organizational milestones on the way to significance.
This is a book to share with co-workers and bosses, to discuss and put to action. We have a choice to make about how we spend our days, and it’s within our power to make things better – for everyone.
It’s time for leaders to make and keep a new promise, and to recognize that, as Godin writes, “Humans aren’t a resource. They are the point.”